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Additional information See the copy, hyperlink, paste, and URL definitions for further information.When you use LinkedIn, a professional social networking website, to post updates to your Home or Profile pages, LinkedIn automatically shortens any URL addresses that contain more than 26 characters. You can use initials for one or more words or, if it works, all of them. To ensure proper tracking, use direct links to pages where Google Analytics code is embedded. This is achieved by using a redirect which links to the web page that has a long URL.

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Examples: Netflix at one time used movi.es and BarkBox, which supplies dog treat gift packages, use the URL shortener ruv.me. By tracking those links, you can find which one is working the best.

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A real-time dashboard with traffic analytics and referrer data shows how many people shared and clicked your links. bit.ly is a free service. See how that one event isn’t named correctly, so it shows as undefined? Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. Some ad campaigns may be super profitable, but the unprofitable ones eventually cause you to bleed. Understanding which external links are most often clicked on your website will help you understand what kind of information users are looking for. But we’re then moving away from on-site Analytics into more dubious territory; Google wouldn’t necessarily want to share that data. The Apple App Site Association File is not required.