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Click the owl head in the upper-left corner of the screen. Unless you integrate it with Hootsuite, you will only be able to perform a single task: shortening URL. You can attach deep links onto your tracker URL to have Adjust test if the app is still installed, and forward users conditionally to the app. If you’re logged in you can also get the shortlink for any page on WordPress.com, there’s a link under the “Blog Info” menu in your admin bar.

The process of copying and pasting a URL is almost a no-brainer, but often we come across those long URLs that look absolutely atrocious when pasting them in an email or on in a forum thread. They can hide their nefarious links in a shortened URL meaning people either clicked on the links and quickly learned to either never trust a shortened link, or  to always use a link extraction site (e.g. WhereDoesThisLinkGo) to see where the shortened link actually went before they clicked. For example: This will redirect users to mylandingpage.com if and only if their device isn’t supported by the app store to which the tracker points. A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. I could probably go on and on with a dozen more URL shorteners, but lets be honest, you only need one. For segment A, the value will be “A”, for B, “B” and “Final” for the Final version of the AB Winner/Auto Winner test.

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Networks and publishers frequently use one or both of these to track the performance of campaigns, websites, or banners in their reports. It allows for custom domains so you can brand your shortened link. Once logged in, you should now be able shorten your URLs with your custom short URL. It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter.

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Often regular unshortened links may be aesthetically unpleasing. Dead simple to manage multiple custom domains and multiple clients from a single account Consistent branding impression. This automatic behavior provides the best possible experience to your app users who open goo.gl links, no matter what platform or device they are on. When a visitor clicks on your tracking link, LinkTrackr places a cookie on the user’s computer, as well as generate a unique Click Tracking ID or CTID. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

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You can freely combine multi-platform trackers with deep links and fallbacks. Some shortening services, such as goo.gl, tinyurl.com, and bit.ly can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. Google Analytics does not track outbound links by default. Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. Whenever you post a link for a piece of content you are pushing out through Buffer it will create a shorter link that you are able to track and manage. He tracked seven 301 redirects before he got to the actual URL destination. This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page. Hootsuite users will see their links shortened, but non-Hootsuite users can also use the shortener.


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