Creating the External Link Tracker The last step is to send the link click event, along with the anchor text and URL, to Google Universal Analytics. Organize them by group, add notes and use our search feature to find them quickly. Their story had a happy ending in that someone came in and saved them, but it was hard not to think of what would have happened if all their links stopped redirecting one day: part of the web would go dark. Sign Up and Install the Code The sign up process is simple and straightforward. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).