Sign In to Google Tag Manager Create a Account Name the Container for your site Accept the Terms & Conditions Copy & Paste the GTM code block at the start of the
tag on your site Setup the Link Tracker Add a tag to capture all the link clicks Create a macro to save the anchor text Add a tag to fire off the Google Analytics Event Add a rule to capture only the clicks on external links Save a version and publish 1. If you click the shortened link on bit.ly, you get access to detailed traffic information related to number of clicks, referring Web sites, and geographic locations of the users who clicked. The ad tag includes the affiliate tracking link and corresponding impression pixel for display banners types so impressions can be tracked right away. This ensures there’s enough time to track the click. The links are permanent, they will work as long as WordPress.com is around.
All of the links in an email ought to be tagged with campaign variables, specifying the campaign, the source and which link was clicked. In this example, we’re creating tag that tracks any click on an email address. Here is what the firing rules look like for this tag:Event Equals gtm.linkClick: You will want to use this rule for ANY and ALL link click events. Your analysis works best with enough users to run statistical analysis.
Improper link formatting and other issues can cause problems with click tracking. UA code is the unique identifier for each Analytics account you create. And if you currently only run one type of offer, you may still want to add it, in case you have add several different offers next month. Links to Sailthru Hosted Pages are not tracked and are not included in reporting.
A link shortening service is a middleman, serving up a link that sits between your user and the end result. Check Validation: Also optional, but this just makes sure the user “really” clicked on the link. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.
It looks a lot like an ISO 8601 formatted date right now, but you should not count on that being true. 1 billion times.[12] Around that time, bit.ly and TinyURL were the most widely used URL-shortening services.[12] One service, tr.im, stopped generating short URLs in 2009, blaming a lack of revenue-generating mechanisms to cover costs and Twitter's default use of the bit.ly shortener, and questioning whether other shortening services could be profitable from URL shortening in the longer term.[13] It resumed for a time,[14] then closed. We can detect whether a link will open a page on a domain which is different to ours. Click the “Shorten” or “Tiny!” button to shrink the size of the URL. To view stats for your custom campaigns go to Google Analytics Reporting » Traffic » Sources » Campaigns and you will see something like this. This point was underscored a few days ago when a popular one, tr.im, announced they were going to shut down at the end of the year. If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics. TinyURL: This shortener use to be all over the internet; however, lately it has died down. Wikipedia entries on TLDs typically include information on all these restrictions in the right sidebar of each TLD's entry. This will help you give more time-oriented outreach to people who have recently pointed to your resources, these are the most apt to engage. If you are trying to make a quick buck on your visitors I suggest this site.