You can use initials for one or more words or, if it works, all of them. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection. If the URL fails to redirect (for example, if Google believes it points to malware), you'll get a machine-readable explanation of why. TinyURL: This shortener use to be all over the internet; however, lately it has died down. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).