When a request is received for a shorthand link, the registry database is searched for an associated URL. D) The Anchor Text they're using E) Links that are just discovered (a new, awesome feature in OSE) Using this information you can get a better idea of who is already linking to you in order to reach out and connect. I can look at these results and know that 283 tickets sold from an invitation I sent out via MailChimp, 12 tickets sold just from posting the event on Yelp, and 24 tickets sold from our blog post about the event.
When your campaign arrives in recipients' inboxes, the plain-text click tracking will look something like this example. We need to be careful and ensure tracking never stops user navigation even on failure. Twitter will use this to make your timeline better.
Example for event tracking using the newer API:
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