They aren't required for testing, only being logged into your HasOffers account is required to treat the click as a test link. Use A Custom Domain With Link Shorteners With services like Domainr and IWantMyName, you can easily get a custom domain to use with link shorteners. Click on settings for the app that you wish to create a new tracking URL. If you’re setting up a new property, Google Analytics requires you to enter the following: • Website Name: Enter a custom name for the property. A common mistake is to duplicate information in this field from other fields.
See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).