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We wanted to see: A) How many page views the PDFs were getting B) How long people were staying on these PDFs C) How prone they were to bouncing (just in case we needed to redesign them) D) The links we were getting to the PDFs E) Where those links were coming from The solution was pretty simple. This can result in URLs that are hundreds of characters long and that contain complex character patterns. It gives you yet another level of analytics that you can use to base your decisions on. This is compatible with most web browsers and platforms as long as your bookmarks or favorites allow javascript. Dead simple to manage multiple custom domains and multiple clients from a single account Consistent branding impression.

When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. Example: Nissan uses nssn.co Use initials: This tip works for personal or organization URL shorteners. Before You Start Here are some things to know before you begin this process. You’ll play a “prove you’re human” game before your shortened link is produced. On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry – however, Twitter now shortens links automatically using its own URL shortening service, so there is no need to use a separate URL shortening service just to shorten URLs in a tweet.

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More » Mcaf.ee McAfee is a leading computer and web security company that provides antivirus, encryption, firewall, email security and much more to its customers. But as Dave Winer articulated, there’s no reason we shouldn’t have a shortener ourselves, and here we are. 🙂 People are already using it. If it’s an outbound link, we’ll cancel the click event and initiate Analytics event tracking. Another simple one, you just paste it in and go. goo.gl/0a0b0c0 Then there are the ones that people hook up to autofeed into their Twitter accounts, and most of those come with their own shorteners. From there, you can click Export as CSV to download a list of contacts for each link result. Tip Don’t clear the cookies from your browser between posting the shortened link and visiting the URL shortening service to view statistics.

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Sign In to Google Tag Manager Create a Account Name the Container for your site Accept the Terms & Conditions Copy & Paste the GTM code block at the start of the tag on your site Setup the Link Tracker Add a tag to capture all the link clicks Create a macro to save the anchor text Add a tag to fire off the Google Analytics Event Add a rule to capture only the clicks on external links Save a version and publish 1. Restrict our employee's account access to only the campaigns I want assigned to them.

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When we shorten a link, it appears like so: Our URLs are shortened and we can still use the tracking features in Bit.ly, but instead of our readers seeing Bit.ly in the shortened links, they see our custom domain. Get app deep links with the URL Shortener The URL Shortener also offers the capability of having short links deep link to content in your mobile apps. Not all protocols are capable of being shortened as of 2011, although protocols such as http, https, ftp, ftps, mailto, mms, rtmp, rtmpt, ed2k, pop, imap, nntp, news, ldap, gopher, dict and dns are being addressed by such services as URL Shortener. This is helpful for tracking: File Downloads Video Engagement External Link Clicks Internal Link Clicks Email Link Clicks Additionally, when setting up event tracking you will be able to add categories, actions, labels to see specific link information or high-level link click information. To view stats for your custom campaigns go to Google Analytics Reporting » Traffic » Sources » Campaigns and you will see something like this. An example Turn this URL: X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_t=201&pf_rd_p=1270985982&pf_rd_i=B002Y27P3M into this TinyURL: Which one would you rather cut and paste into your browser? Therefore, as a Twitter marketer who needs to track link performance, you should use bit.ly. Even more ... [read more] 8 {{ upvoteCount | shortNum }} Paul Hancox in Internet Marketing So what do YOU think is going on here? A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl. Please note: anyone with a t.co shortened link will be able to navigate to the destination URL. To enable outbound link tracking, you need to add a little javascript to your website, and add a little code with each outgoing link that you want to track. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection.


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