Ever heard the saying, ”the shorter the better?” Well, I actually, made that up. You can also log into your Buffer account on the web or by downloading the mobile app to track your analytics and see how many clicks that your links have gotten. In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from. Twitter will use this to make your timeline better. This can break your links and disable the tracking if these are not accepted by your website.
HootSuite also allows you to view a dashboard that tracks clicks for each shortened link shared in the management system. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).