We strongly recommend you thoroughly test your campaigns that use Google Analytics tracking to ensure your links function properly. This field should be used to compare broad categories of marketing you do (or may do in the future), like emails, cpc ads, postcards, etc. Before Bitly (and even Twitter), there has been a URL shortener, it was TinyURL. Some websites prevent short, redirected URLs from being posted.
My third choice, which was once my first choice, is Bitly. A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl.
In the background, Analytics sends data by requesting an image beacon. It has a variety of numerous useful functions you will find useful in addition to the basic tracking they offer, such as bot filtering, 24/7 click fraud detection, bars at the top of ANY page you can add, timers, etc… you can determine your EXACT traffic source, IP address, and add special parameters to optimize your website, such as using the {keyword} token on google or bing ads to determine what specific keyword caused a certain action.
You might be listing them all on your site's main page and linking them to the relevant content page. Saving the Anchor Text with a Macro We’ll want to save the anchor text of the link. Many sites that accept user-submitted content block links, however, to certain domains in order to cut down on spam, and for this reason, known URL redirection services are often themselves added to spam blacklists.
A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. Using placeholders, media partners can use a single click URL and automatically assign the correct values to your parameters. We have already discussed how Google treats websites with spam links. While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you? Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. Low cost way to start a personal brand and make vanity URLs.