How Google URL Shortener Works
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Be sure that you spell gtm.linkClick exactly as it looks: this field is case sensitive. Tap the address bar once to highlight all of the text contained within it. Often regular unshortened links may be aesthetically unpleasing. The unknown levels will be shown as ‘unknown’ in your dashboard when there is data for other sublevels. So if you have a page at , you can use the URL and going to this URL will forward the visitor to the page in your website. All links will automatically be rewritten when they are included in your emails, wrapped in a unique tracking URL that uses the Link Domain you have set on your Settings Page. To activate link tracking for a given template or campaign, within its settings, simply ensure that the Link Tracking option is set to Yes. We recommend turning on link tracking; if link tracking is disabled, the attribution described above will not function.
Affiliate sub ID parameters are often used to store non-unique values from the publisher's tracking system, in some cases to forward to an advertiser. You can use initials for one or more words or, if it works, all of them. This can be done online, at the web pages of a URL shortening service; to do it in batch or on demand may require the use of an API. We can use event tracking to record outbound links but there are a number hurdles to overcome: the event must be recorded on all browsers and not impede navigation we should not need to manually identify or attach separate handlers to every outbound link, and we must ensure the event is recorded before the outbound page starts to load.
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Possibility to Archive the URLs Redirecting is not that better in elements. True to its name, the URL macro plug the URL of the page that the link click occurred on.
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Include retargeting pixels in my links to build a fan list. But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Personally, I use Hootsuite for all of my Twitter’ing so I don’t have the need to go out and shorten it separately.
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The website is just as basic it was when it launched, but it does the deed. A corresponding placeholder - {label} - allows you to receive the data that you placed in this parameter on the tracker URL. Link Tracking when Forcing HTTPS with HSTS If your company is considering implementing HTTP Strict Transport Security (HSTS) for your site to ensure visitors may only connect using the more-secure HTTPS, there can be implications for your users’ experience with Sailthru-tracked links if you enable HSTS for all subdomains via the optional includeSubDomains directive. Custom URLs Let us say that you want to generate a custom URL. You should add this script in your page header, but not within the basic Analytics tracking code snippet. For example, if you send out weekly newsletters, this might be "newsletter". At that time, Google will completely disable the URL shortener and all associated data will be lost. Actions Shorten a long URL The Google URL Shortener API allows you to shorten URLs just as you would on goo.gl. Tag each link in an email with a different ad content so that you can see which links get clicked on the most, and how traffic from each link compares once the visitors are on the site. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link.
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