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Before Bitly (and even Twitter), there has been a URL shortener, it was TinyURL. Time to make your event planning and management easier. A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. Aside from the custom domains that you can use with the premium option, you can also view campaign comparison charts, download the data as an excel file, filter clicks data, and much more. Security Issues Google has a very big advantage over bitly in terms of security. Create smart link targets to automatically route visitors by language or operating system so that we end up with engaged customers instead of bounces.
When it comes to online advertising and marketing, link tracking is king. Twitter will use this to make your timeline better.
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Adding tracking directly to your site If you have added the Analytics tracking code directly to your site, you can copy and paste the script below into your own pages to set up Event tracking for outbound links. In other words, www is arbitrary and no different than any other subdomain. We wanted to see: A) How many page views the PDFs were getting B) How long people were staying on these PDFs C) How prone they were to bouncing (just in case we needed to redesign them) D) The links we were getting to the PDFs E) Where those links were coming from The solution was pretty simple. Campaign Source Campaign source for an email should not be "email".
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But, Is.gd comes with an option to enable you to create a custom short URL. The general idea people have about Google Analytics is that it tells you how many vistors and pageviews you are getting, where the traffic is coming from, and what content is popular on your website. The service includes all the custom bit.ly features plus real-time information about the page you are “shrinking.” You can also track clicks to the page and how many times that page was shared and by how many people.
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Tracking Visits from Emails Tracking visitors that come from emails is simple enough if you use campaign tracking for each link. You don’t have to be a major corporation to set up a custom short name domain to create custom short links. Twitter will use this to make your timeline better. Real time link editing means a quick edit is all it takes to instantly shift customers to a new landing page. This will help you give more time-oriented outreach to people who have recently pointed to your resources, these are the most apt to engage. Some link shorteners allow custom domains, and some don’t. Plus+ Tracking If you have a Professional account, you can use our exclusive Plus+ Tracking feature to create special use tracking campaigns and sub-campaigns within your accout. We’ll use the GA Event tracking feature to capture all the information. Parameters A parameter is an additional component that you add onto the tracker URL to modify its behaviour.
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