Libya, for instance, exercised its control over the .ly domain in October 2010 to shut down vb.ly for violating Libyan pornography laws. Abbreviate or shorten: Use common abbreviations to make things shorter or just chop off some letters of your name.
There is now a “Get Shortlink” button next to your permalink when you edit or write a post, and when you click it you’ll get a popup with the beautiful link already highlighted for your copy and pasting pleasure. How are you tracking calls from pay per click and organic? You can use your own short URLs to point to different pages on your site. Apply the tracking pixel to “This Event” or “All Events”. Build trust & increase click rate: people tend to click on the links that they trust rather than unknown URLs (ie. bit.ly/buSzh might be a spam link). See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).