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For example, say you are using UTM codes to track website traffic. Using Link Shorteners That seems like an overpowering list of reasons to not use a link shortener, but is it? You can also generate a QR code with a click of the button and view your history (if you sign into your Google account). Create smart link targets to automatically route visitors by language or operating system so that we end up with engaged customers instead of bounces. Answer that, and your online profits will explode. You are also able to use the same tools such as bookmarklets and third-party apps using their API with your custom domain name.

This ability is installed on the browser via the TinyURL website and requires the use of cookies.[31] A destination preview may also be obtained by prefixing the word "preview" to the TinyURL URL; for example, the destination of is revealed by entering . Google Analytics doesn’t “listen” for link click events by default, so that’s why we have to go the extra work of creating a link click listener tag.

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It has a variety of numerous useful functions you will find useful in addition to the basic tracking they offer, such as bot filtering, 24/7 click fraud detection, bars at the top of ANY page you can add, timers, etc… you can determine your EXACT traffic source, IP address, and add special parameters to optimize your website, such as using the {keyword} token on google or bing ads to determine what specific keyword caused a certain action. A real-time dashboard with traffic analytics and referrer data shows how many people shared and clicked your links. bit.ly is a free service. However, if you only have one domain name (or want to incorporate your business's primary domain name), you can set up the shortener on a subdomain (e.g. subdomain.coolexample.com). The Summary tab shows all clicks on different ow.ly and ht.ly links shared over the course of seven days. Personally, I use Hootsuite for all of my Twitter’ing so I don’t have the need to go out and shorten it separately. 10Adjust Tracker Wizard Adjust’s Tracker Wizard provides a simple way for you to generate network specific tracking URLs.

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Linkrot[edit] The convenience offered by URL shortening also introduces potential problems, which have led to criticism of the use of these services. If you do nothing but add the tracking script to your pages, you’ll be faced with an endless stream of data and reports about user activity on your site. If you are trying to make a quick buck on your visitors I suggest this site. All three of these descriptive items will show up in your GA reporting interface, telling you stuff about the link users clicked on.

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Use a smart link to detect language preference of visitor and automatically route to either our English content or Spanish content. Use short links with Bluetooth Low Energy (BLE) Beacons for asset tracking and proximity marketing. When setting up a new campaign or setting up a new traffic source, think about questions like: How is this source structured? Effectively the data passed is the same as before, however the call is different. You can always view clicks over a period of 24 hours, a month, and a custom date range. At that time, Google will completely disable the URL shortener and all associated data will be lost. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. In some cases, the server may canonicalize the URL. AdFly: Another interesting shortener is AdFly, because it allows you to monetize on your URL shortener.


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