Perhaps, you can try improving your ad and then do A/B testing. A Microsoft Security Brief recommends the creation of short-lived URLs, but for reasons explicitly of security rather than convenience.[6] History[edit] An early reference is US Patent 6957224, which describes ...a system, method and computer program product for providing links to remotely located information in a network of remotely connected computers. Redirects A short URL is not a web page on its own. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).