You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail. Tag Manager uses several different types of event listener tags.
You should use the one that’s right for your use case, but below is what I typically use on this site. This is compatible with most web browsers and platforms as long as your bookmarks or favorites allow javascript.
Distributed Link Tracking Server The distributed link tracking server runs on each domain controller in a domain. Join hundreds of thousands of event organisers on our platform today.
Example for event tracking using the newer API: Previous Next
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